8. How to track your SEO success An outline of the core areas that will keep your site in tune. Measuring results can be fun! Know what is working and not. Cut out spending where it simply does not pay for results.
7. Building back links: how and why it matters No point in doing something without understand the benefits. More importantly seeing the results from your work. The importance of getting other websites to link back to your website for the right reasons. At the heart of this key SEO topic is abidding by the rules. Break them at your perol. Anyone who has had the Google Slap will tell you. Cheating is not the way forward and not worth a single thought. Here we cover the dark side of search engine optimisation and how to avoid it.
6. Content that converts Now that you know how keywords work it's time to put them into use. What better way than to convert visitors into customers. This after all is what it's all about, right? The key principals of on-site optimisation with techniques to help your website convert visitors into customers.
5. Make search engines love your website After lunch, we explore how search engines read and understand your website and how you can make it even easier for them. Don't worry - you don't need to be a web designer to understand this module.
4. Keywords and Content is still king Think you know how your customers search for your products or services? Think again. We examine how your customers really search for your product or services, and show you the right way to carry out keyword research. The tools to use to gather and collate data are covered here.
3. Getting your strategy straight No army goes to war without a decent plan of attack, and that's exactly what you need when you start to optimise your website for search engines. In this module, we help you hammer out a coherent strategy that will guarantee you achieve your goals.
2. Search engines: the nuts and bolts There's no big mystery when it comes to SEO. You don't need a PhD in rocket science to make SEO work, you just need to know what to do! A good understanding of how the search engines work, what they do with your website and what makes SE's rank your website. Where your competitors are ranked is covered too.
Module 1 for How to SEO. 1. What's in it for you? Understanding SEO and its role at the heart of your marketing strategy is the first step to unlocking its business benefits. In this module, we look at the importance of SEO and how to budget effectively for this long-term investment in the future of your company. Questions to consider before moving on this short course. Do I need more traffic to my business How fast is my business going to grow by understanding SEO Will understanding SEO increase traffic to my website. Who is this short SEO course for? It is for anyone who has a business ...
5. Make search engines love your website
After lunch, we explore how search engines read and understand your website and how you can make it even easier for them. Don’t worry – you don’t need to be a web designer to understand this module.